The objective was for the Sales Team to implement a Key Account Management system across the sales function. The workshop involved understanding what exactly KAM was and a process that needed to be followed for KAM to be successfully implemented over time.
“It was great to work with Ray and I am sure the skills presented will be well used by the sales teams. The session opened our eyes to Key Account Management. We will commence
work immediately in a structured and phased manner to ensure it does not become the latest fashion trend.”
Rock Gas, General Sales Manager, New Zealand